Ansuz-Laguz-Uruz: God-Lake-Aurochs. ALU, “ale.”
This mysterious word is one of the earliest and most frequently-occurring runic inscriptions, which commentators generally agree seems to have some sort of magical component: in effect, a “magic word.”
But what does it mean?
Occurring both by itself as well as in other inscriptions, the on-the-face-of-it meaning of the word would seem to be “ale.”
Meaning—what?
(Note the visual similarity of all three rune-staves. Something powerful is happening here.)
Over the course of the past 150 years, since the decipherment of the Elder Futhark, runologists have proposed various readings of the word—frequently referencing ale's supposed entheogenic qualities—but personally, I can't help but wonder if maybe we shouldn't take it at face value.
“Ale.” It's a verbal libation.