How do you say “Loki”?

By far the most common American—and certainly the Hollywood—pronunciation rhymes with “hokey.” Thus, in his novel American Gods, Neil Gaiman (whose purpose as a storyteller is an entertaining story, not historical or theological accuracy) nicknames Odin's blood-brother “Low Key” Liesmith.

But that's not how the ancestors would have pronounced it.

In old Norse, every vowel is either short or long. Historians of the language all agree that the O in Loki is a short one.

Thus, in ancient, as in modern, Icelandic, Loki rhymes with “schlocky,” not “hokey”: LAW-key, not LOW-key.

So, the thirteen thousand sol question (pagan money = sols and lunas): Does that mean that short-O Loki-rhymes-with-schlocky is the correct pronunciation?

Well, it's the historically correct pronunciation, for sticklers (like me) who care about such things.

But the fact of linguistic history is that words change over time. Nobody says k'NIKHT any more, as they did 1000 years ago; these days, our knights are nites.

So, Loki: hokey or schlocky?

You decide.