witch•sploi•ta•tion n. In literature or cinema, the use of the Craft--or, more broadly, paganism in general--for sensationalistic (usually horror-inducing) ends.
You know the genre. Wicker Man I (“the one without Nicholas Cage,” as a local movie marquee put it during the midnight Samhain run last year), To the Devil a Daughter...so many to choose from. Somewhere off in the sticks there are (bwa-ha-ha) still real, live witches (or left-over pagans) and they still practice...(shudder)...human sacrifice. Whoa, dude, way scary.
A coven-sib recently confessed to me that her bookshelves are filled with trashy novels with the word “witch” in the title. Magenta, you're not alone. I resemble that remark myself, and I'm sure I'm not the only one.