PaganSquare


PaganSquare is a community blog space where Pagans can discuss topics relevant to the life and spiritual practice of all Pagans.

  • Home
    Home This is where you can find all the blog posts throughout the site.
  • Tags
    Tags Displays a list of tags that have been used in the blog.
  • Bloggers
    Bloggers Search for your favorite blogger from this site.
  • Login
    Login Login form
Subscribe to this list via RSS Blog posts tagged in ALS ice bucket challenge
Moneyworking on the macro level:  the ALS ice bucket challenge

Recently, I was, um, invited to participate in the ALS ice bucket challenge, the quirky and incredibly successful spontaneous viral outpouring of support to find a cure to a disease which has been well-known since 1939, but which still strikes down far too many people.  As of this writing, the ALS Foundation is reporting that the challenge has raised $106 million this summer, a pretty big bump from the $3 million in annual donations the organization is more used to seeing.

What strikes me about this phenomenon is that this is the kind of magical work that money is intended for.  Most of what I see discussed (and sold) in terms of money spells focus on, as one of my employers would put it, "Get that money, sucka."  There's a flaw in that thinking, one that reminds me of a couple of friends of mine who tried to start an internet marketing business just before the Great Recession.  The term internet marketing is (or maybe was) used to refer to a set of techniques used to find potential clients online (the "warm" market) and provide them with enough information that they would want to purchase your service.  The problem my friends ran into is that their coach was flummoxed when he found out what they wanted to market:  science lessons for curious children.  Everyone else in the internet marketing field, you see, was building web sites that marketed internet marketing businesses.

...
Last modified on

Additional information