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I am intrigued with living and conceptualizing the emerging paradigm of the Sacred Feminine. May you experience this blog as a Circle where you can breathe in to who you are. May you find new dimensions to yourself.

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Magical Marketing

Making my living with my magic, I am intrigued with marketing. Deep down, I understand marketing IS magic. We are now deeply immersed in the trend of elevator pitches and Tell-Them-In-One-Word. People spend only 15 seconds on a webpage, we are told, so tell your message fast!!!

I freak at this. I just can’t, and I know I don’t want to. I left science to become free, to follow my heart, not to become the slave of the marketing guru’s. AND, on a deeper level I can tell you they are wrong. Maybe they can help you earn big money. But they are not helping you do the work of your souls calling.

It is simply not how magic works. Magic is about raising energy and creating a field around a specific intention. Ha, you might think, cannot that intention be said in one word? Well, actually not. Because magic is also about aligning with how nature really works. And if there is something everyone agrees upon, from mystic to management prophet to priestess, it is that the world is complex, paradoxical, and full of miracles. So the unexpected truth is, that in order to create your dreams you need to be full of ambiguity!

An example. Ever heard of One Trait Breeding? It is used widely in our cattle industry. Say, someone wants chickens with more breast meat. Then in the breeding all the focus comes to this one trait. Researcher Temple Grandin came across the shocking results of this. She came to a farm where the roosters raped the hens, and if the hens refused the rooster simply murdered them. Temple was shocked, of course, and went to the farmer to ask if he had noticed this. He said: ‘yes, and it hurts me to see it, but you know that is just as it is among roosters and hens’. Temple researched this, and this is what she found: it USED TO BE not normal between roosters and hens. That changed when one trait breeding came in. Within not more than 5 years, the roosters became super macho to the point of being rapists and murderers.

The conclusion is: yes, one trait breeding gets you that one trait. But be careful what you ask for. It just might land you in a situation you never ever wanted, with raping and murdering roosters…

We see this happening also in politics. It used to be that parties had programs, now they have one-liners. The result? Politics swinging to and fro, needing to correct unwanted by-effects all the time...

I find I am ready for the new marketing, which is not about that one thing I can bring you. It is about being with me. In all my full paradoxicality, ambiguity, complexity… and full of miracles. Journeying with me is heart melting, mind stretching, and body shaking.

So if you too want to make your magic your living, forget the One Trait Marketing. Listen inside, to the full ambiguity of your heart. Share that, raise some energy and trust in miracles.

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Tagged in: magic marketing
I offer Sacred Space Online Events and a Priestess Training in Avalon, Egypt, Crete and Netherlands. This is just the beginning of my bio, and I know it’s already so much. I published a book in Netherlands: Living In Bliss, The Path of Initiation in Ancient Goddess Cultures (in Dutch). What intrigues me now is leaving behind old structures and being ever more true to the moment. I live next to the sea with my dog and cat, and love travel and dancing. Read more about me on


  • Terence P Ward
    Terence P Ward Monday, 17 March 2014

    As you say, common marketing wisdom tells us to be faster and more succinct. It's One Trait Breeding's offspring, but there are other, more viable cousins. I believe in slow marketing: living and being what you wish to become, and making sure that the message exudes from your actions.

  • Ted Czukor
    Ted Czukor Monday, 24 March 2014

    Enjoyed your article and agree with it - but would also like to point out how we overlook misspellings in advertising, nowadays. Look at the lovely poster at the top of your essay. "Breath in the magic"? I don't think the first word was supposed to be a noun - I think it was supposed to be the verb, "Breathe." Am I wrong? We're so into those 15 seconds of ADD that we don't even see these errors, which would never have passed muster a few years ago. Somebody went to a lot of work, and spent a lot of money, on producing this mistake. (If I am the one in error here, please let me know why.)

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