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Specific paths such as Heathenism, blended traditions, polytheist reconstructionism, etc.

Time-Policing Our Holidays: Or, Why Americans on Social Media Are Hating On Pumpkin Spice

Pumpkin spice.

1. What is it?

A mix of spices used in autumn harvest celebration foods, including pumpkin pie, apple pie, apple pastry, apple crisp, squash pie, pear crisp, and things that are supposed to taste like them, for example, spiced cider, spiced hard cider, spiced coffee, spiced wine, spiced mead, and spiced ice cream.

The basic spices are:
(allspice, sometimes)
(cardamom, sometimes)

So, for those of you outside the USA, it's basically the same spices as Lebkuchengewürz except without the coriander and star anise. When one sees a Facebook meme mocking pumpkin spice that starts with "white girls be like" they are referring to the fact that this holiday spice mixture is similar to a German holiday spice mixture. The idea behind those memes is that only Germanic descended people go nuts over this flavor, but that's really not true. All kinds of Americans like pumpkin pie and apple pie.

2. Why is it a seasonal flavor?

It's used to flavor things made from seasonal produce like pumpkins and apples. The harvest seasons for pumpkins, squashes, apples, pears, and so forth in the USA extend from August to December, since different vegetables and fruits come on at different times and the USA is so large that it has many different climates with different dates of the onset of frost.

3. Why are people mocking it?

Americans have been conditioned to time-police our holidays by observing the practice of our large corporations to start selling holiday related merchandise while another holiday is still coming up (for example, putting out Christmas decorations before Halloween), and in the case of Christmas, the practice of piping holiday music into the stores starting so early that it is nearly universally acknowledged that it reaches homicidal levels of annoying by the time the actual holiday rolls around. Americans think September is too early to start selling harvest celebration flavors. The people are attempting to time-police our corporations over it and shame each other into not supporting the practice by purchasing the product too early. The purpose of this social shaming is to cause the public to wait to make holiday purchases until the correct holiday season, and thus to cause market pressure to influence corporations to wait to attempt to sell holiday products until the correct holiday season.

4. Why are people saying it's "too early"?

To understand why Americans think selling a harvest celebration flavor almost precisely on the date of the autumnal equinox is "too early" one must first realize that the USA has an official national holiday to celebrate harvest in November, Thanksgiving. It's not celebrated in other countries at all, but it's actually our biggest national holiday -- at least for adults. Kids get a week off for Christmas and Easter, but adults only get 1 day for those if they work at a place that closes for national holidays, or if they work at a place where they can request religious holidays off and have requested the Christian set of holidays, but we get two days for Thanksgiving, a Thursday and a Friday, making for a 4 day weekend for those who get weekends off. It's the only national holiday that's more than one day.

5. Where can I learn more?

To read more about the origin, functions, importance, and modern practices surrounding Thanksgiving, and other holidays celebrated in the USA, see my book American Celebration.

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  • Anthony Gresham
    Anthony Gresham says #
    The local Barnes & Noble had pumpkin spice muffins this Saturday. They even had free samples to entice people to buy them. I had

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Fireverse 3: Books Are Magic

Continuing my story of receiving gnosis through fiction writing, it was always obvious to me which parts were inspired, because they felt different from everything else. That feeling would not be obvious to the reader, though. In thousands of hours of writing and being open to receive gnosis, over the course of a year and a half, I had perhaps a few minutes of messages for humanity. They occurred at unpredictable times. There are mediums who contact a god, dead person, or other being and relay questions and answers for someone else, but I’m not one of them. I'm a writer. I receive poetic inspiration.

This is the gnosis I received about what happens to burned books. I sat down to write in my novel, and this came out of my fingers. 

What flowed out:

Loki was sitting on a marble bench reading a book. Odin sat down beside him. “Hello, Loki.”

Loki didn’t look up. “Hi.”

“What book is that?”

“Leaves of Grass. In German translation.”

“Is it any good?”


“Is it from my library?” Odin received many book sacrifices. Anytime a book was burned in the world, if it was not dedicated aloud to some other god, it always went to him. Sometimes there were whole piles of the same book all burned together. He had not gotten around to reading every title in his library yet. He was still working on all the ones burned together at Alexandria.


There was a long pause. “I’m going herb shopping in Midgard after lunch. Would you like to come with me?”


“Are you the father of Zisa’s new puppy?”


[redacted – unsuitable to print in a family newspaper]

“What?” Loki looked up, blinking in startlement. “Um, peeled, thank you.”

“Just checking to see if you were listening.”

What I think it means:

Unless specifically dedicated to someone else, burned books go to Odin. Books have an afterlife.

Further thoughts on this gnosis:

That was the original gnosis, the actual words which flowed from my fingers when Odin inspired me with this message. Later, I put in a scene in which burned books actually show up in his library. The talking scene was gnosis, and the scene in which a bonfire spontaneously shows up in the library, depositing a pile of books, came from my head based on that gnosis.

I haven’t heard of anyone else receiving the same gnosis, but it makes sense to me that books would have an afterlife. Heathenry is strongly infused with animism, and the wider culture in which we live treats books as objects of reverence. We are taught as children to respect books, and not to damage them. Authors sign books like artists sign artworks. The physical book has inherent worth in our culture, beyond the knowledge that is in it. In the US, the three guaranteed freedoms listed first in our Bill of Rights are speech, the press, and religion, of all which are related to books and knowledge. We have book temples; we love books and the knowledge within them so much we've had public libraries for centuries longer than we've had public health care. Our culture has elevated the importance of books above our own lives. Of course, with that much human energy directed at them, books aren't just inanimate objects.

When you read a book, you are a telepath who owns a time machine. You see into the mind of the author, even if the author is long dead. When you write a book, you speak to the whole world, and to the end of time. What an awesome creation writing is! Books are magic.

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Over at the blog Son of Hel, Lucius Svartwulf Helsen has written a 3-part response to my post, "The Disenchantment of Hard Polytheism".  Helsen's series is entitled "Let's Disenchant the World".  Here I will respond to Part 3 of Helsen's series.

We'll just skip over the stupid memes and the monkey poo flinging and get the substance of a Helsen's post.  He implies that I am exceptional in in that I need to be "forced to care" about something that I don't feel a connection to.  But I think this is the nature of modern humanity.  Genocide, war, rape, racism, sexism, environmental desecration, etc. etc. -- all of these are evidence that we human beings need to be forced to treat others well, unless we first feel a connection to them.  (In fact, the sheer nastiness of Helsen's post is also evidence of this.)

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  • Jön Upsal's Gardener
    Jön Upsal's Gardener says #
    "the stupid memes and the mud slinging" "the sheer nastiness of Helsen's post" ""I am a special little snowflake and how dare you

Over at the blog Son of Hel, Lucius Svartwulf Helsen has written a 3-part response to my post, "The Disenchantment of Hard Polytheism".  Helsen's series is entitled "Let's Disenchant the World".  Here I will respond to Part 2 of Helsen's series.

Helsen argues that the gods are “objective, discrete, and separate beings”.  I’ve explained in Part 1 and in my original post about "The Disenchantment of Hard Polytheism", why the “separate and distinct” language is problematic.  More recently, I’ve written about how we confuse the question of the objective existence of the gods and the question of their subjective meaning — as if something must objectively exist for it to have subjective meaning. If you want to read more on those issues, follow the links above.  

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Over at the blog Son of Hel, Lucius Svartwulf Helsen has written a 3-part response to my post, "The Disenchantment of Hard Polytheism".  Helsen's series is entitled "Let's Disenchant the World".  Here I will respond to Part 1 of Helsen's series.

Helsen begins by describing the two "camps" within Paganism: the archetypalists and the hard polytheists:

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Jerusalem Angel Sightings and the Dome of The Rock Mosque

August, 1992, I was orientating myself around “Jerusalem of fire”, UNTSO headquarters, the Old City of Jerusalem, Gilo–my neighborhood, and my spacious, well-appointed cottage. The cottage, a condominium-type dwelling, overlooked a wadi and the Old City of Jerusalem. “Jerusalem of fire” as my Reiki clients often called it, attracted many moths to its bright flame. Being the wife of a UN military officer, I soon determined that I was here to observe the sights, sounds, and smells of the Holy Land, and at the suggestion of my first client in the Old City of Jerusalem, to write a book about my experiences in Israel. That’s when I began to keep a detailed journal.

My cat, Pumpkin Peace, a black and white mix (Jewish and Arab, I always said) was with us. She was a feral, undomesticated cat that I had found beside a garbage bin in Nahariya the previous year, and had adopted. She often jumped into my lap as I sat at the computer to write my stories. She was my 'familiar', had taken on part of my soul.

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